The winning $100K check from Reliant was matched by Friends For Life supporter Carolyn Levy.
How We Won $200K in a $100K Competition
The campaign hinged on our ability to energize Friends For Life supporters. We engaged email and social media, adjusting tactics every day to keep the momentum alive. A small team of admins monitored social media around the clock to stay connected to our voters. We armed our team with graphics of staff posing with their animals, hoping that our voters would mirror this formula, and they did! A clear call to action was present in all communication. Mid-way though the campaign, a donor came forward with a monetary match, creating additional excitement. The 10-day voting marathon ended with an unquestionable win: 282,000 votes – 100,000 above the runner up. Moreover, the campaign resulted with a deepened sense of community for the thousands who participated.
Results
“Voting again and again until my phone dies : )”
“Voted for an hour while waiting at the dentist.”
“Expect to develop a blister on my finger by the time this is over. I voted so many times yesterday!”